Greentube Expands New Jersey Footprint Through PlayStar Partnership
NOVOMATIC digital arm launches curated online casino content with US operator

Greentube has strengthened its position in the regulated US iGaming market after rolling out its online casino portfolio with PlayStar in New Jersey.
The agreement sees a curated mix of Greentube’s latest releases and established US-performing titles go live on the PlayStar platform, marking another step forward in the supplier’s North American growth strategy.
Among the newly launched content are recent titles such as Piggy Prizes: Wand of Riches 2, Firecracker Frenzy Empress Wealth, and Starlight Jackpots: Odds of the Gods. These are joined by a selection of proven classics that have consistently resonated with American players, including Charming Lady’s Boom, Silver Lux Big Win Spinner, and Thunder Cash – Dolphin’s Pearl.
The titles were selected to reflect local player preferences and performance trends across regulated US jurisdictions.
Continued momentum in the US market
Since entering the United States in 2021, Greentube has focused on delivering market-specific content designed to meet regulatory requirements while appealing to local audiences. The PlayStar launch adds further momentum to that strategy and reinforces Greentube’s commitment to expanding its presence in New Jersey.
For PlayStar, the partnership supports its goal of offering a premium and differentiated online casino experience within the Garden State.
Patryk Igras, Sales and Key Account Manager at Greentube, said:
“This strategic partnership marks a significant milestone in Greentube’s ongoing expansion in the US, bringing a diverse portfolio of trusted, high-quality online gaming content to PlayStar’s growing player base. Together, we aim to elevate the gaming experience in New Jersey by delivering innovative titles, seamless gameplay, and a strong commitment to responsible entertainment.”
Duncan Hamilton, Director of Gaming Operations at PlayStar, added:
“Greentube has built a strong reputation in the US for delivering high-quality, engaging titles, and we’re thrilled to bring their games to our players in New Jersey. This partnership supports our mission to provide a premium, curated casino experience, and we’re confident that Greentube’s content will be a standout addition to our portfolio.”
The collaboration further underlines Greentube’s long-term ambition to scale its digital offering across regulated US markets while maintaining a focus on quality, localisation, and responsible play.







