Genius Sports Expands BetVision to Include Tennis at the 2026 Australian Open
The tool combines streaming with bet slips, game statistics and micro-markets, aiming to increase average stake size, time in stream and player retention for operators.
Genius Sports has added support for tennis in its BetVision product as the 2026 Australian Open approaches its climax.
The tool combines streaming with bet slips, game statistics and micro-markets, aiming to increase average stake size, time in stream and player retention for operators.
BetVision is also live for the NFL, Serie A, Ligue 1, Brasileiro Série A and several global basketball leagues, having been launched in 2023 through a partnership with Infront Bettor.
The latest addition to that roster will see International Tennis Federation tournaments covered.
“Approximately 90 per cent of tennis bets are placed in-play and our BetVision solution will take this to a completely different level for our sportsbook partners,” said Mark Locke, CEO of Genius Sports.
“Starting with the ongoing Australian Open – one of the premier events in the global tennis calendar – we will provide customers worldwide with an experience that is interactive, instant and immersive, helping to drive significant increases in handle, repeat sessions and viewing time.”
