Genius Sports Expands BetVision to Include Tennis at the 2026 Australian Open
The tool combines streaming with bet slips, game statistics and micro-markets, aiming to increase average stake size, time in stream and player retention for operators.
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Genius Sports has added support for tennis in its BetVision product as the 2026 Australian Open approaches its climax.
The tool combines streaming with bet slips, game statistics and micro-markets, aiming to increase average stake size, time in stream and player retention for operators.
BetVision is also live for the NFL, Serie A, Ligue 1, Brasileiro Série A and several global basketball leagues, having been launched in 2023 through a partnership with Infront Bettor.
The latest addition to that roster will see International Tennis Federation tournaments covered.
“Approximately 90 per cent of tennis bets are placed in-play and our BetVision solution will take this to a completely different level for our sportsbook partners,” said Mark Locke, CEO of Genius Sports.
“Starting with the ongoing Australian Open – one of the premier events in the global tennis calendar – we will provide customers worldwide with an experience that is interactive, instant and immersive, helping to drive significant increases in handle, repeat sessions and viewing time.”
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