PricedUp Expands Casino Offering with Gaming Corps Content Deal

UK-licensed sportsbook and igaming operator PricedUp has signed a new content partnership with Swedish game studio Gaming Corps, adding the supplier’s full portfolio to its online casino platform.

The agreement bolsters PricedUp’s casino and instant-win proposition as the operator continues to build momentum in the highly competitive UK igaming market. Launched in 2024, PricedUp offers a combined sportsbook and casino experience, covering pre-match and in-play betting alongside slots, table games and live dealer content, all delivered under the UK’s regulatory framework.

Through the partnership, Gaming Corps will roll out its complete suite of games on PricedUp, spanning Slot, Mine, Crash, Table and Plinko titles. The integration includes recent and upcoming releases such as 3 Pigs of Olympus and 3 Pigs of the Caribbean, alongside proven performers like Snoops High Rollers. These will sit alongside established Gaming Corps franchises including Smash4Cash, A-Maze-Cades and a broad range of instant-win products.

For PricedUp, the deal provides greater depth and variety within its casino lobby as it looks to scale its UK presence. For Gaming Corps, the partnership delivers additional exposure through a licensed operator in one of Europe’s most mature regulated markets.

“PricedUp has made a confident entrance into a highly competitive market and is already showing the hallmarks of a brand built for long-term growth,” said Graham Greensmith, CCO at Gaming Corps. “The timing aligns well with the breadth of new content we have coming through the pipeline, and we’re pleased to support PricedUp as they continue to sharpen and diversify their casino offering.”

Luke Beach, operations manager at PricedUp, added:

“Gaming Corps has been gaining serious traction with its standout mechanics and instantly recognisable style. Their portfolio brings a real burst of energy to our casino offering and fits seamlessly with the entertainment-led experience we’re building at PricedUp. We’re excited to launch these titles and to keep expanding our lineup together as the year progresses.”