Playbook Fusion Partners with BetComply to Support Global Rollout of New Betting Format

Playbook Fusion has partnered with BetComply to support the international rollout of a new betting genre across regulated markets.

The studio’s flagship product, Playbook Football™, is a real-money virtual football management betting game and is now live in the UK with operators including Ladbrokes and LiveScore Bet, operating under a UK Gambling Commission licence and eCogra certification.

The title has also launched with Superbet in Brazil, Bingoal in the Netherlands and LiveScore Bet in Nigeria. Due to the product’s unconventional format, Playbook Fusion worked closely with BetComply to ensure compliance requirements were met that extend beyond those typically associated with traditional sportsbook or casino products.

BetComply will continue to support the studio as Playbook Football™ and future releases expand into further regulated jurisdictions.

Steve Rogers, Founder and CEO of Playbook Fusion, said: 

Working with BetComply has been a smooth and productive experience. Their team quickly understood our business goals and provided clear, actionable guidance throughout the process. They combine deep regulatory insight with a practical mindset, which has been especially valuable as we continue to roll out our products into new markets. It’s been great having them as a steady partner along the way.”

Mike de Graaff, Chief Compliance Officer at BetComply, added:

“We’re firm believers that good regulation doesn’t need to stunt product innovation. By engaging early and taking compliance seriously, Playbook Fusion has shown how completely new products can move quickly and successfully through regulatory processes. We’re proud to support their expansion, and we’re looking forward to helping them bring the game to more regulated markets worldwide.”