William Hill Unveils New Racing Bet Builder Across the UK and Ireland
The product gives bettors the ability to combine multiple selections from the same race into one customised wager.
Bookmaker William Hill has rolled out its new Racing Bet Builder product across the UK and Ireland.
The product gives bettors the ability to combine multiple selections from the same race into one customised wager. Customers can merge a variety of options within a single race — including horses to finish in the top three, head-to-head outcomes, exact finishing positions, betting without certain runners, and winning distances.
“Our customers have been asking for more customisable ways to bet on racing, and we’re delighted to deliver this fantastic product,” said Mark Howarth, William Hill’s director of racing.
“Racing Bet Builder unlocks a whole new world of possibilities for our bettors and fits perfectly with our ‘Racing from a new angle’ campaign. Whether you’re backing a favourite to win comfortably, predicting how rivals will perform against each other, or combining multiple race outcomes into a single bet, the possibilities are near endless!
“It’s intuitive, fun and designed to bring fans closer to the sport they love.”
