Betby Strikes New Partnership with Broadway Platform

Betby has confirmed a new agreement with Broadway Platform, the gaming operator behind more than 30 online brands and a leading provider of B2B services across global markets.

As part of the deal, Betby’s sportsbook solution will be rolled out across Broadway’s portfolio, giving players access to over 500,000 monthly events, 8,000 markets, and betting opportunities spanning more than 125 sports and 50 esports disciplines.

The partnership also covers Betby Games, the supplier’s proprietary esports feed, which delivers more than 400,000 live matches each month across 25 sports simulations, all with full video coverage.

Broadway Platform will further benefit from Betby’s AI Labs tools, designed to support operators with odds creation, risk management, and user experience optimisation.

Betby’s sportsbook has seen rapid growth this year, reporting a 472% year-on-year increase in gross gaming revenue in H1 2025. In August, the company expanded its footprint in Asia through a deal with Satoshi Gaming Group in the Philippines, which also integrated Betby’s sportsbook and esports content via iFrame.

Stefanos Karakidis, Business Development Director at Betby, commented:

“We are delighted to partner with Broadway Platform, a company with an outstanding reputation in both B2C and B2B operations. By integrating our sportsbook, Betby Games and AI Labs, Broadway is set to enhance its offering and deliver a cutting-edge experience to its customers.”

Giorgi Tsutskiridze, CCO at Broadway Platform, added:

“Working with Betby marks an important step for us as we extend our global footprint. Its technology, depth of content and AI-driven tools provide us with the flexibility and scale needed to deliver a world-class betting experience.”

Related News: Betby Partners with Satoshi Gaming Group