Betano Becomes Title Sponsor of Portuguese Super Cup

Betano has strengthened its ties with Portuguese football by becoming the official title sponsor of the Supertaça Cândido de Oliveira, following a new agreement with the Portuguese Football Federation (Federação Portuguesa de Futebol).

The partnership takes immediate effect, with this year’s Supertaça – featuring Sporting CP and SL Benfica – officially named the Supertaça Cândido de Oliveira Betano. The match will take place on 31 July at Estádio Algarve.

Already active in Portugal for six years, Betano has a track record of supporting football at both domestic and international levels. The operator was recently confirmed as the official sponsor of the Copa América Femenina 2025, set to be held in Ecuador from 12 July to 2 August.

João Medeiros Cardoso, Director of Marketing and New Business at the Portuguese Football Federation, welcomed the partnership, saying:

“We embrace this partnership with great excitement, as it involves a brand that will undoubtedly elevate the Super Cup.
This marks a boost in the competition’s growth, driven by this new leadership, which will help reposition Portuguese football as one of the world’s leading footballing brands.”

Ricardo Branquinho, Country Manager at Betano Portugal, echoed that enthusiasm:

“We are extremely proud to associate Betano with the Supertaça Cândido de Oliveira as its Title Sponsor, reinforcing our connection with the Portuguese Football Federation.

We aim to continue elevating sports sponsorship in Portugal by bringing fans closer to the game they love.”

In other betting industry news, The Qatar Goodwood Festival has renewed its long-standing partnership with UK betting giant Coral.