Pinnacle Expands in Ontario with EveryMatrix Casino Platform Integration

Pinnacle has strengthened its position in the Canadian market through a new partnership with EveryMatrix, selecting the provider’s CasinoEngine platform to power its online casino offering in Ontario.

The integration marks EveryMatrix’s first CasinoEngine deployment in Canada, representing a significant milestone for the supplier as it continues its international expansion. Pinnacle will be the first operator in the region to benefit from the technology and engagement tools offered through EveryMatrix’s iGaming platform.

The first phase of the launch includes BonusEngine, the initial module from the EngageSuite. BonusEngine enables advanced campaign creation, audience segmentation, and personalised player rewards—designed to help operators boost retention and engagement across player cohorts. In phase two, Pinnacle will adopt EveryMatrix’s cross-vertical bonusing tools, allowing for seamless promotions across multiple verticals.

Stian Enger Petersen, CEO – Casino at EveryMatrix, commented:

“This launch marks a key milestone for EveryMatrix as we bring our market-leading CasinoEngine platform to Canada for the first time.

We’re delighted to expand our partnership with Pinnacle and support their ambitions in Ontario with a powerful combination of platform, content, and engagement tools that are proven to drive success.”

The partnership underlines Pinnacle’s long-term strategy in Ontario’s regulated market, with EveryMatrix providing the technological backbone for an enhanced and localised casino experience.