Inspired Entertainment Expands Long-Term Partnership with William Hill
As part of the renewed agreement, Inspired will deliver a full upgrade to William Hill’s Virtual Sports offering across its UK retail network.
Inspired Entertainment, Inc. (NASDAQ: INSE), a leading B2B supplier of gaming content, technology, and services, has announced an expansion of its long-standing partnership with William Hill — the iconic British betting brand operating more than 1,300 shops across the UK and part of evoke plc (LSE: EVOK).
As part of the renewed agreement, Inspired will deliver a full upgrade to William Hill’s Virtual Sports offering across its UK retail network. The rollout will introduce new and enhanced events to William Hill’s broadcast channels, significantly improving the in-shop experience for horse and greyhound racing fans. A brand-new third channel, dedicated exclusively to Virtual Racing, will also launch — providing non-stop action and greater variety for bettors.
The upgrades will add around 300 new Virtual Sports events every day, giving retail customers more entertainment and betting options than ever before.
“Inspired’s enhanced Virtual Sports products will offer William Hill customers an unparalleled experience, featuring newly refreshed 2D content and state-of-the-art titles like V-Play Horses Chase and V-Play U.S. Horses,” said Brooks Pierce, President and Chief Executive Officer of Inspired.
“This next chapter in our 20+ year relationship with William Hill underlines our shared commitment to innovation, quality, and customer satisfaction in the UK retail betting space.”
Jon Sanders, Head of Retail Gaming at William Hill, added:
“We’re always looking for new ways to elevate the customer experience in our shops, and this enhanced Virtual offering is a significant step forward. Working with Inspired, we’re excited to bring even more variety, energy and quality to our overall retail product range, helping us to engage customers up and down the country. It’s a great example of how we’re continuing to invest in innovation to meet the evolving expectations of our players.”
The partnership extension reinforces Inspired’s position as a key strategic partner across Gaming, Interactive, and Virtual Sports — and sets both companies up for continued growth and success in the UK’s ever-evolving retail betting landscape.
