Kambi Signs Omnichannel Sportsbook Deal with RedCap to Boost Latin American Expansion
Under the agreement, RedCap’s Betpro and Starplay brands will integrate Kambi’s turnkey sportsbook solution, launching initially in Panama and El Salvador.
Kambi has secured a major partnership with Latin American operator RedCap, agreeing to provide its full-suite sportsbook technology across multiple online and retail channels.
Under the agreement, RedCap’s Betpro and Starplay brands will integrate Kambi’s turnkey sportsbook solution, launching initially in Panama and El Salvador. The partnership covers both online and land-based operations, with further retail rollouts and new market entries under consideration as part of a broader regional strategy.
Kambi CEO Werner Becher described the deal as a strategic milestone:
“This marks an important next step in Kambi’s Latin American growth strategy.”
RedCap, which operates a multi-brand portfolio in regulated LatAm markets, sees the partnership as a key move to strengthen its sportsbook offering and scale across the region.
“With Kambi’s support, we look forward to launching in Panama and El Salvador and expanding into new markets as we execute our multi-brand strategy,” said Oscar Henao, CEO of RedCap.
The agreement reinforces Kambi’s commitment to Latin America, a region that continues to attract major investment and innovation in sports betting. As regulatory frameworks evolve and player demand grows, the partnership positions both companies to capitalise on the rising momentum in one of the world’s fastest-growing betting regions.
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