bet365 Partners with WNBA’s Indiana Fever to Deepen Fan Engagement
The collaboration will see bet365 integrated into the Fever’s media and matchday channels, with a strong presence across the Fever Radio Network, social media content, and the team’s mobile app.
UK-based betting giant bet365 has announced a new partnership with the Indiana Fever, becoming the official sportsbook partner of the Women’s National Basketball Association (WNBA) team.
The collaboration will see bet365 integrated into the Fever’s media and matchday channels, with a strong presence across the Fever Radio Network, social media content, and the team’s mobile app. The partnership aims to deliver a more immersive experience for fans, aligning with bet365’s push to expand its US presence.
“We’re excited to team up with bet365 and bring fans a premium mobile sports betting experience,” said Amber Cox, the Fever’s Chief Operating Officer and General Manager. “This partnership is all about creating more ways for fans to connect with our team from tip-off through to the final buzzer.”
A spokesperson for bet365 added:
“Exciting, record-breaking and hungry for more, the Indiana Fever certainly embodies the Never Ordinary spirit, and we are incredibly enthusiastic about this partnership. With the new season underway, it’s the perfect time for us to share our unrivalled bet365 experience with Fever fans.”
Bet365 entered the Indiana market in January 2024 through a partnership with French Lick Resort, marking its eighth US launch. The brand has since expanded to a total of 13 states, including Tennessee and Illinois, which both went live in March.
Amid growing competition in the American market, recent reports have suggested bet365 may be considering a potential sale to accelerate its expansion plans in the US.
