Day 1 of iGB L!VE London 2025: What to Expect
If you’re attending, networking begins from 10:00, giving delegates an early opportunity to connect before the main programme gets underway.
Today marks Day 1 of iGB L!VE London 2025, and the stage is set for one of the most important events on the iGaming calendar. Hosted in the UK capital for the very first time, this year’s edition promises two days of powerful conversations, product showcases, and forward-thinking strategies aimed at shaping the next chapter of global gambling.
If you’re attending, networking begins from 10:00, giving delegates an early opportunity to connect before the main programme gets underway. From compliance and innovation to player protection and startup investment, today’s agenda offers something for every corner of the industry.
Here’s what to expect from a packed Day 1:
11:00 – Welcome to iGB L!VE 2025
The show kicks off in the Pulse Theatre with a short but impactful welcome from Michael Caselli, setting the tone for the next 48 hours of discussion, debate and deal-making.
11:05 – Spotlight on the UK: Navigating Regulatory Shifts
Helen Rhodes from the Gambling Commission opens the day’s content with a critical session on the UK’s post-White Paper landscape. She’ll cover new measures aimed at reducing online game intensity and increasing consumer control—essential context for any operator active in the UK market.
11:20 – Driving Operational Excellence with F1’s Claire Williams
Expect inspiration and insight from Claire Williams OBE, who will draw on her Formula 1 leadership experience to explore high-performance strategy, resilience, and adapting to constant change. An unmissable session for leaders seeking an edge in a fast-moving industry.
12:00 Onwards – Safer Gambling & Sustainability in Focus
Across the Sustainable Gambling Zone, a series of sessions will explore how behavioural data, neuroscience, affordability checks, and tech innovation are redefining player protection. With contributions from Mindway AI, Midnite, The Game Safety Institute and more, expect a clear focus on sustainability and responsibility.
14:00 – Pitch iGB: The Startup Arena
Five startups, one stage, and a panel of heavy-hitters. The Pitch iGB competition brings together bold ideas from emerging founders across compliance tech, affiliate strategy, data science and more. This isn’t just a showcase—it’s a glimpse into the future of the sector.
Afternoon Themes – Compliance, Creativity, and the Global Market
Later sessions will look at:
The black market paradox—when well-meaning regulation pushes players into unsafe spaces.
Slot innovation—with a refreshingly honest session titled "Innovation in Slots Sucks… But You Have to Do it Anyway.”
Brazil’s regulated market—six months in, how are operators standing out in one of the most exciting new territories?
The value of branding—what challengers can do to build equity and cut through in a crowded space.
