AGS and Hard Rock Bet Deepen Partnership with Launch of Exclusive ‘Hard Rock Cash Lock’ Slot in New Jersey
The game marks the second custom-developed release between the two companies, following the earlier success of Hard Rockin’ Reels — a stepper-style branded slot introduced in early 2024.
AGS has strengthened its collaboration with Hard Rock Bet Casino through the launch of a new exclusive slot title, Hard Rock Cash Lock, now live for players in New Jersey.
The game marks the second custom-developed release between the two companies, following the earlier success of Hard Rockin’ Reels — a stepper-style branded slot introduced in early 2024. Drawing inspiration from AGS’ popular Capital Gains title, Hard Rock Cash Lock has been uniquely tailored to the Hard Rock Bet experience, with bespoke mechanics designed to resonate with the platform’s audience.
The title joins a growing content library of over 3,000 casino games now available to Hard Rock Bet users across mobile and desktop platforms.
Zoe Ebling, VP of Interactive at AGS, commented:
“Hard Rock Cash Lock continues our successful collaboration with Hard Rock Bet Casino,” adding that “bespoke titles can elevate player engagement.”
Rich Criado, VP of Casino at Hard Rock Bet, echoed the sentiment:
“Hard Rock Cash Lock marks yet another successful bespoke collaboration with AGS and we know our players are going to love the high-energy gameplay and unique bonus features.”
The exclusive release is part of a wider strategy by Hard Rock Digital to differentiate its content offering in a competitive market, with New Jersey’s online casino growth showing signs of stabilisation year-on-year.
