RubyPlay Expands into New Jersey via BetMGM Partnership

RubyPlay has taken a significant step in its North American expansion by launching its portfolio of online casino games in New Jersey through a new content distribution agreement with BetMGM. The deal marks the studio’s first U.S. rollout with the operator.

Players on BetMGM’s New Jersey platform can now access a range of RubyPlay titles, including Gummy Giga Match, Diamond Explosion Patriots, Mad Hit Wild Alice, and Immortal Ways Sweet Coin.

The partnership is part of a broader, long-term agreement between the two companies. RubyPlay previously debuted with BetMGM in Ontario and has signalled plans to enter additional U.S. jurisdictions later this year, subject to regulatory approvals.

“Securing a partnership with BetMGM is a game-changing milestone in our North American growth,” said Dr Eyal Loz, Chief Product Officer at RubyPlay.

The New Jersey launch follows RubyPlay’s global distribution strategy, which prioritises operator-led integrations in both established and emerging markets. In April 2025, the studio signed a major agreement with QTech Games, expanding its reach across Asia, Africa, Eastern Europe and Latin America. That deal brought titles like Immortal Ways Diamonds and Mayan Cache to QTech’s mobile-focused platform.

RubyPlay continues to grow its international footprint through key collaborations in Europe, LATAM, and now the U.S., as it strengthens its presence across regulated markets worldwide.