EveryMatrix and Betly Strike US Aggregation Deal in West Virginia
SlotMatrix to deliver exclusive content and engagement tools to Delaware North’s iGaming platform
EveryMatrix has expanded its footprint in the US iGaming market through a new content aggregation partnership with Delaware North’s Betly platform in West Virginia.
Under the agreement, EveryMatrix’s SlotMatrix division will supply exclusive gaming content to Betly users, including titles from Evolution’s One Stop Shop portfolio featuring popular studios such as NetEnt, Red Tiger, NoLimit City, and Big Time Gaming.
Beyond content, Betly will also gain access to EveryMatrix’s player engagement suite, which includes features like free spins, leaderboards, and tournaments, designed to enhance gamification and retention.
This marks EveryMatrix’s second US content aggregation partnership of the year, following a deal with betPARXearlier in 2025.
“This marks our second US content aggregation deal in a short timeframe and follows our strategy to provide U.S. brands with the best aggregation platform,” said Erik Nyman, President of EveryMatrix Americas.
“Through SlotMatrix, players can access thousands of market-ready games and gamification tools not seen in the market until recently. We’re very excited to support Delaware North’s expansion across the country, and we’re certain their players’ gaming experiences will be enhanced as a result.”
Davide Colosimo, Director of Interactive Casino at Delaware North, commented:
“Delaware North is thrilled to enhance the Betly experience for our West Virginia customers by introducing EveryMatrix’s cutting-edge casino content and gamification tools to boost player engagement.
“As a trusted partner, EveryMatrix plays a key role in our expansion. Additionally, we’re excited to reintroduce Evolution’s industry-leading portfolio, spanning Live Dealer, slots, and RNG table games, through EveryMatrix’s aggregation solution, bringing top-tier gaming to Betly West Virginia.”
In other US gambling news, The International Center for Responsible Gaming (ICRG) has announced that Michael Soll will take up the role of president from 7 July.
