TPD and SIS Partner to Deliver In-Running Odds for Boylesports, BetVictor, Entain, Sky Bet, and William Hill
The initial rollout will cover tracks under Racing Victoria in Australia, including Flemington and Caulfield, alongside racecourses in Germany and South Africa.
Total Performance Data (TPD) has announced a new partnership with Sports Information Services (SIS) to extend the availability of in-running odds across a broader range of international racecourses. The collaboration will support TPD’s existing iGaming clients — including Boylesports, BetVictor, Entain, Sky Bet, and William Hill — by delivering live betting markets from an expanded portfolio of global racing venues.
The initial rollout will cover tracks under Racing Victoria in Australia, including Flemington and Caulfield, alongside racecourses in Germany and South Africa. These additions will complement TPD’s existing coverage in the UK, US, and Canada, moving the provider closer to offering full global access to in-play horse racing data.
TPD’s in-running betting feed utilises high-speed GPS tracking and proprietary AI models to generate second-by-second pricing for every horse during a race. According to both companies, the integration is expected to boost turnover for racecourses, enhance bookmaker betting products, and introduce new engagement formats for iGaming audiences.
The partnership aligns with a broader industry trend toward real-time data delivery, aimed at increasing the appeal and relevance of horse racing in modern betting ecosystems.
“This deal is a major step forward in our mission to deliver truly automated In-Running betting as a standard offering across global racing,” said John McBroom, Commercial Director at TPD.
“It expands on our existing success on racing in the UK, US, and Canada and brings our data-driven pricing to some of the world’s most respected international venues. We’re proud to partner with SIS to bring this to market, benefiting tracks, operators, and punters alike.”
Conall McSorley, Head of Racing at SIS, added:
“We’re excited to partner with TPD to assist in bringing dynamic, data-driven In-Running odds to an increased number of the most renowned international racing markets.
“This collaboration allows us to further enhance our comprehensive live racing betting experience, offering greater value to operators and a more immersive product for racing fans worldwide. By integrating cutting-edge technology within our global racing portfolio, we’re proud to be at the forefront of innovation in racing betting.”
