Fanatics Sportsbook Partners with New York Racing Team for NASCAR Sponsorship

Fanatics Betting and Gaming has announced a new sponsorship deal that will see its US sportsbook brand featured on the New York Racing Team’s NASCAR stock car for two major races in 2025.

As part of the agreement, the Fanatics Sportsbook logo will appear on the bonnet and sides of the team’s Chevrolet during the NASCAR Cup Series’ Cracker Barrel 400 at Nashville Superspeedway on Sunday, 1 June, and the NASCAR Cup Series Championship Race at Phoenix Raceway on Sunday, 2 November.

To mark the occasion, Fanatics Sportsbook will introduce a range of new NASCAR betting options, including race parlays, podium finish markets, and exacta and trifecta bets.

Selena Kalvaria, Chief Marketing Officer at Fanatics Betting and Gaming, said:

“We are proud to partner with John Cohen and the New York Racing Team. The partnership with New York Racing Team is an incredible branding opportunity and an inflection point for us as we continue to build the fastest growing sportsbook in America.

We are going to develop exclusive content for NASCAR fans and curate an elevated experience for our customers at each race that only a brand like Fanatics can offer. Our employees and customers can’t wait to cheer on the No. 44 Fanatics Sportsbook Chevrolet toward the chequered flag at Nashville Superspeedway and Phoenix Raceway.”

The collaboration represents a high-profile marketing push for Fanatics Sportsbook as it continues to expand its reach in the competitive US betting market.