BetPlay Launches First-of-Its-Kind TV Betting Service in Colombia
The innovation, launched in partnership with payments provider Tappp, enables users to log into their BetPlay accounts, place live bets, and review their betting history—all using their TV remote control.
Colombian sports betting operator BetPlay has unveiled a pioneering new service that allows customers to place bets directly through their televisions—eliminating the need for a second device.
The innovation, launched in partnership with payments provider Tappp, enables users to log into their BetPlay accounts, place live bets, and review their betting history—all using their TV remote control.
The service has initially been rolled out for matches in Colombia’s top football division, the Liga BetPlay Dimayor, of which BetPlay is the title sponsor.
Germán Segura, CEO of BetPlay, said:
“We know that integration with a live broadcast is the best vehicle for lifting our marketing, conversion and engagement rates. We are creating a seamless, immersive betting experience that enhances the way fans engage with Liga BetPlay Dimayor.”
The initiative marks a major leap in second-screen convergence, aiming to deliver a frictionless user experience during live sports. The companies have also revealed that additional content, features, and “smarter personalisation” will be introduced throughout the remainder of the football season.
Sandy Agarwal, founder and CEO of Tappp, commented:
“We are bringing the betting experience closer to fans, especially during live sports broadcasts. Together with our partners, we have overcome a wide array of technical and UX challenges as well as the demands of compliance, security and latency to enable viewer-customised, single-screen transaction services.”
This move positions BetPlay at the forefront of innovation in the Latin American betting market, bridging the gap between live sports and real-time betting engagement.
