94% of Bets in Brazil Under R$100
Pix, Brazil’s instant payment system, has emerged as the overwhelmingly preferred method of deposit among online bettors.
A new report has revealed that the vast majority of sports betting deposits made by Brazilian players in early 2025 were relatively modest in value, with 94% of transactions between January and February totalling up to R$100. The figures mark the first official data since Brazil’s sports betting market became fully regulated at the start of the year.
At the other end of the spectrum, high-value deposits remained rare. Transactions over R$1,000 accounted for just 1.4% of the total, while bets exceeding R$2,500 made up less than 0.3%.
The data comes from a new study by Pay4Fun, a leading Brazilian payment provider. The analysis is based on transactions processed across several major betting platforms, including Bet365 and Blaze.
Pix, Brazil’s instant payment system, has emerged as the overwhelmingly preferred method of deposit among online bettors. According to Pay4Fun, which was the first payment institution in the entertainment and sports betting sector to receive authorisation from the Central Bank of Brazil (Bacen), Pix was used in 96.72% of all betting transactions from January to December 2024.
In contrast, alternative payment methods saw far lower usage. Electronic wallets made up just 1.47% of transactions, followed by traditional bank transfers (1.36%) and bank slips (0.45%).
The data underscores both the dominance of Pix in Brazil’s digital payments landscape and the tendency of most bettors to wager with relatively small sums in the newly regulated market.
