LeoVegas Group Partners with OddsMatrix for Proprietary Sportsbook Platform
This collaboration enables LeoVegas to tap into global sports coverage, competitive market odds, and optimized trading strategies, reinforcing its sportsbook operations across various jurisdictions.
LeoVegas Group has announced its partnership with EveryMatrix to integrate the OddsMatrix odds feed, marking a significant step in its transition to operating its own sportsbook platform.
This collaboration enables LeoVegas to tap into global sports coverage, competitive market odds, and optimized trading strategies, reinforcing its sportsbook operations across various jurisdictions.
The deal comes as LeoVegas prepares to celebrate its 13th anniversary in the industry in 2025. The operator is focused on reducing its dependence on third-party sportsbook platforms.
EveryMatrix’s OddsMatrix will be tailored to LeoVegas' specific operational needs, allowing the company to benchmark its odds, fine-tune pricing models, and improve market efficiency.
Erik Nyman, President of EveryMatrix Americas, shared:
“We’re delighted to be partnering with such a household name as LeoVegas Group, particularly at such an important moment for the brand as it expands its operations across the world and transitions to a new proprietary sportsbook.”
Additionally, the partnership comes shortly after EveryMatrix's public procurement win to supply Norsk Tipping, Norway’s state-run gambling operator, with gaming content. As part of that agreement, EveryMatrix’s SlotMatrix aggregation platform will provide third-party casino content and mobile-first casual games for Norsk Tipping’s Yezz platform.
