Unibet Named Official Sponsor of the 2025 IIHF Ice Hockey World Championship
As part of the sponsorship, Unibet will elevate the fan experience through dynamic activations, exclusive content, and personalized engagements designed to bring the excitement of the tournament closer to its audience.
Kindred Group plc, through its flagship brand Unibet, has been announced as an Official Sponsor of the 2025 IIHF Ice Hockey World Championship, which will be hosted in Sweden and Denmark. This partnership reinforces Unibet’s commitment to ice hockey, especially in Sweden and the Nordic region.
As part of the sponsorship, Unibet will elevate the fan experience through dynamic activations, exclusive content, and personalized engagements designed to bring the excitement of the tournament closer to its audience. With Sweden hosting the event for the first time since 2013 and Denmark co-hosting for the second time after its successful debut in 2018, the 2025 championship is set to captivate fans. The increasing prominence of Danish players in the NHL further highlights the event's significance, emphasizing Denmark’s growing influence in the ice hockey world.
Unibet is already engaging fans with odds on the tournament’s leading contenders. Sweden tops the list at 3.50, followed by Canada at 4.00 and Finland at 5.50. The Czech Republic is offered at 6.50, the USA at 7.50, and host nation Denmark at 151.00. Fans can stay updated on the latest odds and developments through Unibet’s app and website, providing an interactive way to follow the action.
Philip Lagström, General Manager for Kindred Group Sweden, remarked:
“We are incredibly proud to be an Official Sponsor of the 2025 IIHF Ice Hockey World Championship. Ice hockey holds a special place in the hearts of fans in Sweden, and it will be fantastic to get the tournament back to Sweden. By engaging fans with exciting content and experiences, we aim to enhance the excitement of the tournament and make this a truly memorable event for everyone involved.”
Lars Gade Nielsen, General Manager for Kindred Group Denmark, added:
“We’re excited to be part of one of the biggest sporting events on Danish soil in 2025 and what will undoubtedly be a fantastic experience for the many Danish fans. Although Denmark will be outsiders compared to our Nordic friends, I’m certain that the tournament will become a spectacle for the fans.”
