Dafabet Extends Front-of-Shirt Sponsorship with Celtic FC for Three Years
Prior to this, Dafabet began its association with Celtic FC in 2015 as the club’s International Betting Partner, further strengthening the partnership that has grown significantly over the years.
Dafabet has announced the extension of its front-of-shirt sponsorship with Celtic Football Club for an additional three years, solidifying its position as the club’s longest-ever shirt sponsor. By the end of this new agreement, Dafabet will have been Celtic's front-of-shirt sponsor for 12 consecutive years, having first appeared on the kit during the 2016/17 season.
Prior to this, Dafabet began its association with Celtic FC in 2015 as the club’s International Betting Partner, further strengthening the partnership that has grown significantly over the years.
Beyond Scottish football, Dafabet has been active in securing other sports sponsorships, including a two-year deal with AFC Bournemouth in the English Premier League, which concluded last season. Additionally, the company signed a three-year sponsorship deal with Cricket South Africa in August and partnered with Oddin.gg over the summer.
John Cruces, Dafabet’s Head of Sponsorship, shared his thoughts on the extended deal:
“We are very happy to be extending our partnership with Celtic FC. To be the longest front of shirt partner on such an iconic and worldwide recognised shirt is a proud moment. To think it was back to the 2016/17 season, an invincible season, that we were first on the shirt is somewhat surreal.
“The measure of success the club has had during our partnership has been incredible and testament to all, both on and off the park. As always, we wish the club the very best and look forward to seeing more records broken and achieving common goals.”
Celtic Chief Executive Michael Nicholson also welcomed the renewal:
“Dafabet has been a hugely important partner of the club for so many years and we are delighted to agree this new extension. It is a partner which has also demonstrated a real and meaningful commitment to our charitable and community dimension, something we are extremely appreciative of.
“It is through the club’s strong fundamentals that we continue to be able to attract and deliver such quality partnerships, and through agreements such as the one we announce today we are able to look ahead with confidence. We thank Dafabet for their continued commitment to Celtic.”
This renewed agreement highlights the enduring strength of Dafabet and Celtic’s collaboration, marking a significant milestone in the club’s commercial history.
