EveryMatrix Launches First Omnichannel Solution with ArenaCasino in Croatia
The partnership replaces ArenaCasino’s existing casino and sports platforms with EveryMatrix’s advanced tech stack, offering a seamless multi-channel experience for retail, online, and mobile customers. A new single-wallet system ensures a unified player journey across all channels.
EveryMatrix has made its debut in Croatia, rolling out its first omnichannel turnkey solution in partnership with ArenaCasino. This marks a milestone for the company, as it integrates online and retail sports and casino technology for the first time with a tier-one operator boasting both land-based and digital operations.
The partnership replaces ArenaCasino’s existing casino and sports platforms with EveryMatrix’s advanced tech stack, offering a seamless multi-channel experience for retail, online, and mobile customers. A new single-wallet system ensures a unified player journey across all channels.
This launch is also the first omnichannel deployment since EveryMatrix’s strategic acquisition of sports betting retail software developer Leapbit.
Ebbe Groes, CEO and co-founder of EveryMatrix, commented on the partnership:
“Partnering with a brand as respected as Arena to roll out our first omnichannel offering is a natural fit and builds on the significant momentum we’ve enjoyed at OddsMatrix and across the group.
“Today’s news marks the first of many chapters in our omnichannel story and we’re confident our advanced turnkey products will elevate the everyday experiences of ArenaCasino players while improving the operational efficiencies of our new multi-channel partner.”
Hrvoje Delalic, CEO of ArenaCasino, expressed optimism about the collaboration:
“We’ve grown rapidly in recent years but were limited in what we could do with our previous technology. We have huge growth ambitions and we firmly believe EveryMatrix is the ideal partner as we bid to take both our retail and online product offering to the next level.
“We’re confident this intuitive and multi-layered, contemporary technology will deliver a richer, seamless, and more rewarding user experience to our extensive customer base.”
Expanding Horizons
This partnership underscores EveryMatrix’s focus on enhancing operational efficiency and player experiences through its omnichannel approach. With the successful rollout in Croatia, the company looks forward to further opportunities to integrate its advanced solutions globally.
