GiG Software Extends Partnership with Betsson Group to Support Global Expansion

B2B iGaming technology provider GiG Software has announced an extension of its partnership with online gambling operator Betsson Group.

Originally established in 2022, the partnership aims to strengthen Betsson’s principal Zecure brand. Under the renewed agreement, GiG will continue to provide its cutting-edge technology solutions, including its AI-powered ecosystem featuring machine learning tools LogicX and DataX. The collaboration also includes managed services, offering Betsson a scalable platform to support further growth and expansion.

The partnership has already enabled Betsson to establish a presence in nine regulated markets, with recent brand launches in Serbia, Germany, and Peru.

Richard Carter, CEO of GiG, expressed enthusiasm about the extension:
"We are delighted to be extending our existing partnership with Betsson, a key strategic relationship we have cultivated over a number of years. As a trusted partner, we have focused on providing a technology stack that delivers security, confidence, and flexibility, creating a solid foundation for success for one of our sector’s most ambitious and discerning operators. We look forward to driving Betsson’s success further as we navigate and expand into new and established regulated markets together."

Paul Murphy, Commercial Director at Betsson Group, highlighted the value of the partnership:
"This extension to our long-established partnership is a testament to the strength of our working relationship. Our relationship so far has empowered Betsson’s Zecure brands to be able to provide the best gaming experience for our clients in the markets we serve."

With this extended collaboration, GiG and Betsson aim to further enhance their competitive edge and expand their presence in regulated markets worldwide.