BetMGM Unveils New UK Ad Campaign Starring Chris Rock
The campaign will air across television, digital, radio, and social media platforms.
BetMGM has revealed that comedian Chris Rock will headline its latest advertising campaign aimed at UK audiences. The campaign will air across television, digital, radio, and social media platforms.
"This new creative direction, the 'Chris Rockin' Locker Room Speech,' builds on last year's launch campaign. We're excited to collaborate with Chris Rock again," said Dan Towse, LeoVegas Group Director of Brand.
"A tremendous amount of effort went into this project, and the results are exceptional thanks to the support from our teams, Recipe, and the production house."
The advertisement features Rock delivering a locker room pep talk to athletes from various sports, highlighting key betting markets such as football, darts, and horse racing.
BetMGM, now the official betting partner of Tottenham Hotspur since July 1, aims to boost brand awareness with this campaign. Alongside promoting key markets, the campaign will also include an independent ad for responsible gambling and a casino-focused version as part of the broader initiative.
Speaking on the decision to cast Rock, BetMGM commented, "We wanted a globally recognized talent to help launch the brand in the UK—who better than Chris Rock?"
