NBA and Novibet Forge Historic Betting Partnership in Greece
This collaboration aims to elevate the NBA experience for Greek fans while offering exclusive benefits and access to official NBA merchandise.
The National Basketball Association (NBA) has announced a multiyear partnership with Novibet, marking the NBA's first official betting partnership in Greece. This collaboration aims to elevate the NBA experience for Greek fans while offering exclusive benefits and access to official NBA merchandise.
As part of the partnership, Novibet will host local events and give select fans the chance to attend live NBA games in the United States. Additionally, Novibet will feature prominently on the NBA’s localized social and digital channels in Europe, further boosting its presence in the region.
Novibet will also be the presenting partner of a localized version of NBA Pick'Em: Bracket Challenge, a free-to-play prediction game that will bring fans closer to the action.
Rodolfo Odoni, Owner of Novibet, expressed his excitement:
“This collaboration allows us to elevate the audience’s excitement about the NBA and provide fans in Greece with unique entertainment opportunities that celebrate the spirit of basketball. As NBA basketball continues to grow in popularity across Greece, this partnership is a major milestone for our organization. By integrating NBA branding into our platforms, we will offer users a premium and immersive experience. We’re excited about the journey ahead.”
Kuljeet Sindhar, NBA VP of International Gaming & Data Ventures, added:
“The passionate NBA fans in Greece will now have even more opportunities to follow and connect with their favorite teams and players. With the 2024-25 NBA season approaching, we’re thrilled to work with Novibet to engage Greek fans in fresh and creative ways.”
This partnership promises to bring Greek NBA fans closer to the game they love, with new experiences and opportunities to interact with the league and its players.
