BETER Partners with 10bet to Provide ESportsBattle Tournaments
This integration of BETER’s fast-paced content was made possible through Playtech, which formed a partnership with BETER earlier this year, enabling operators in Playtech’s network to access BETER’s full content portfolio.
BETER, a leading provider of esports content, has announced a new partnership with 10bet, supplying its proprietary ESportsBattle tournaments to the operator. The collaboration will initially focus on popular esports disciplines eFootball and eBasketball.
This integration of BETER’s fast-paced content was made possible through Playtech, which formed a partnership with BETER earlier this year, enabling operators in Playtech’s network to access BETER’s full content portfolio.
Gal Ehrlich, CEO of BETER, expressed enthusiasm about the partnership:
“10bet is a high-caliber operator with strong presence in key markets such as the UK and South Africa. These are highly competitive markets where sportsbooks must offer a top player experience to stand out from their rivals. This partnership allows 10bet to do just that by providing its players with access to our 24/7 fast-betting content, which is proven to enhance player engagement to the next level. Our esports products offer non-stop betting on popular disciplines such as eFootball and eBasketball, which the operator can now use to strengthen its content offering to players.”
BETER’s ESportsBattle tournaments offer around-the-clock action, delivering more than 35,000 events monthly, with up to 50 betting markets per event. The addition of this content aligns with 10bet’s strategy of providing diverse and engaging betting options to its users.
Chuck Robinson, CRO at BETER, highlighted the significance of the partnership:
“BETER is on a roll in terms of signing deals with top-flight operators in core markets worldwide, with 10bet being the latest addition to our roster of partners. We have pioneered the fast-betting format, and our premium esports content provides the round-the-clock action the next generation of players seeks while ensuring a stable, industry-leading margin for our operator partners. We are thrilled to see our content live with 10bet and look forward to a fruitful cooperation.”
Yuval Klein, Spokesperson at 10bet, concluded:
“We go to great lengths to offer our bettors the best online betting experience in the market, and the addition of BETER’s ESportsBattle tournaments is a testament to this. Bettors now demand fast-betting action, and BETER’s content successfully delivers this.”
This partnership enhances 10bet’s content portfolio and delivers high-quality esports betting experiences to its users, further solidifying its position in the competitive betting market.
