888Africa Partners with SL Benfica for Mozambique and Angola Markets
The operator’s branding will now feature prominently during all matches at the Sport Lisboa e Benfica Stadium.
888Africa has been announced as the new official sports betting and online gaming partner of SL Benfica, specifically targeting the markets of Mozambique and Angola.
The operator’s branding will now feature prominently during all matches at the Sport Lisboa e Benfica Stadium.
Christopher Coyne, CEO of 888AFRICA, emphasized the significance of Benfica's presence in Portuguese-speaking African nations, calling the club the “perfect partner” for their brand.
“In Mozambique and Angola – two key markets for us – Benfica is one of the most followed clubs, and we are confident that this partnership will unlock more growth opportunities for us,” he remarked.
“We look forward to creating unique and engaging Benfica-led content, while introducing more fans in Africa to our market-leading betting and gaming propositions. We hope to play our part in supporting another successful season for the club,” Coyne added.
In collaboration with Benfica, 888AFRICA will produce exclusive content for football fans and introduce various competitions, offering prizes such as match tickets, signed kits, and footballs.
The club also highlighted that this partnership will enhance opportunities for fans to engage more closely with the Portuguese side. Miguel Bento, Commercial and Marketing Director of the SL Benfica Group, stated:
“We are pleased to announce this partnership with 888AFRICA, a prominent company in the betting industry in key markets such as Mozambique and Angola. These regions represent an important part of our global strategy as Benfica continues to expand its reach beyond Europe.
“This collaboration not only strengthens our presence in Africa but also brings us closer to our passionate fan base in this region. We believe that this partnership will offer new and exciting opportunities to get involved in Africa, and we hope to achieve great results together.”
Benfica, like many other football clubs, has a longstanding relationship with the gambling industry.
