Rangers FC and Kindred Extend Partnership with Focus on Responsibility and Mental Health

Rangers FC and Kindred Group have announced an exciting extension of their long-standing sponsorship deal, cementing their status as the longest-running partnership in British football.

The collaboration, which first began in 2014, now enters its eleventh year with a new front-of-shirt sponsorship arrangement. Under this extended agreement, Kindred's Unibet brand will feature prominently on Rangers' First Team shirts, while 32Red will continue its role as the sponsor for Training and Warm-Up Kits.

The updated sponsorship also introduces the ‘Zero% Mission’ message on the team shirts, a key element of Kindred's responsible gambling initiative. This campaign aims for Kindred to generate 0% of its revenue from harmful gambling, making it the first gambling operator in the UK to feature such a message on front-of-shirt branding.

Beyond the branding, Kindred will continue to support the Rangers Charity Foundation's Team Talk initiative, a men's mental health program that uses the club's influence to encourage men to discuss their mental well-being.

Additionally, Epic Risk Management will deliver workshops on responsible gambling and money management to all Rangers players as part of the partnership.

Reflecting on the partnership, Sam Mead, General Manager UK at Kindred Group, remarked:

“Rangers are a club with a rich history, who have a passionate and loyal fanbase – so we are delighted to be partnering with the team once again.

“We recognise that we are in the privileged position to support clubs and their communities – a responsibility we take very seriously.

“That’s why since we began working with Rangers, the basis of the partnership has always been to showcase the Rangers Charity Foundation’s wide-ranging work that is so important – including the men’s mental health initiative Team Talk. This fantastic work will continue over the course of our latest partnership.”