Atalanta BC Renews Top Sponsorship Deal with LeoVegas
The collaboration, which began in 2021, will continue to promote the brand to millions of sports fans.
Serie A team Atalanta Bergamasca Calcio (Atalanta BC) has renewed its partnership with LeoVegas.News, a subsidiary of LeoVegas, as the club’s top sponsor. The collaboration, which began in 2021, will continue to promote the brand to millions of sports fans.
LeoVegas.News stated:
“This new agreement ensures that LeoVegas.News continues to reach millions of sports fans in Italy and around the world.”
Paola Maia, corporate spokesperson for LeoVegas.News, emphasized the significance of the renewal, saying, "We pride ourselves on renewing our partnership with Atalanta also as a way to consolidate our strategic foothold within the local territory."
Atalanta BC's Marketing and Commercial Director, Romano Zanforlin, echoed this sentiment:
"Being able to continue to include LeoVegas.News among our sponsors is a source of utmost pride."
This partnership follows a broader trend of gaming companies joining forces with football clubs, as seen with recent deals involving Betway, Parimatch, Betsson, and SportyBet. The most significant recent deal was bet365’s partnership with the UEFA Champions League, running until 2026/27, a contrast to the Premier League’s upcoming ban on front-of-shirt gambling sponsorships starting in 2025/26.
