STS Secures Regional Partnership with Borussia Dortmund in Poland

STS has agreed to a deal that establishes the operator as the regional partner of Borussia Dortmund in Poland.

As part of this agreement, STS gains industry exclusivity in Poland, including the rights to use the Dortmund logo, the regional partner title, and exclusive access to unique content tailored for the club's fans.

Additionally, STS will feature Dortmund players in their advertising campaigns and launch promotional activities and competitions on social media. The STS logo will also be prominently displayed on LED boards during the club's Bundesliga matches broadcasted in Poland.

STS will further extend its partnership by sponsoring the farewell match of former BVB players Lukasz Piszczek and Jakub Blaszczykowski, scheduled for 7 September at Signal Iduna Park.

STS CEO Radim Haluza remarked, 'Borussia is a great brand in world sports, and at the same time a club that has a very large community in Poland, for which we will prepare a number of surprises and non-standard and unique activities. Polish BVB fans associate a lot of positive sporting memories with the club, among others due to the games of Lewandowski, Piszczek, and Blaszczykowski.'

'We want to use this positive sentiment and emotions to the benefit of the STS brand and our clients, and at the same time show that our involvement in sponsorship activities will increase. This partnership opens up new opportunities for us and will certainly strengthen the image of STS as a leader in the Polish market.'

Pawel Sikora, STS Head of PR & Sponsorship, commented:

'The agreement with Borussia Dortmund is the first step that will allow us to once again strongly mark STS's presence on the sponsorship market through a creative and unconventional approach to concluded agreements. As a market leader, we want to establish partnerships with the largest brands, which is perfectly suited to the contract with Borussia Dortmund.'

Borussia Dortmund Managing Director Carsten Cramer added:

'We feel close to the fans in Poland and we are very happy to be able to cooperate with STS in a regional partnership. The farewell match of two BVB legends – Kuba Blaszczykowski and Lukasz Piszczek, is a great start to our cooperation. What is more, we have planned many attractions for BVB fans in Poland together.'"