Pragmatic Play Enhances Sportsbook with Global Horseracing Product
This new offering extends coverage of horseracing events in over 30 countries, making it accessible to operators and their customers worldwide.
Pragmatic Play has broadened its sportsbook portfolio by launching a horseracing product.
This new offering extends coverage of horseracing events in over 30 countries, making it accessible to operators and their customers worldwide.
Seamlessly integrated into Pragmatic Play's existing sportsbook platform, the horseracing product manages the entire betting process, from event creation to bet settlement.
The platform is equipped with features like custom markets, dynamic odds, and risk management, all supported by official data designed to optimize operators' margins. Additionally, it allows operators to tailor and customize the betting experience to align with their brand requirements.
Gareth Crook, SVP of Sports at Pragmatic Play, stated
'Our latest product launch provides Pragmatic Play clients with access to a market-leading horseracing product. Horseracing is now available as a fully managed service, including odds, racing content, live video streaming, and global horseracing data.'
In August 2024, Pragmatic Play partnered with Mexican online casino operator Betxico, integrating its portfolio of slots, live casino, and virtual sports content into the Betxico platform.
This partnership is part of Pragmatic Play's ongoing strategy to expand its presence in the Latin American market, building on similar agreements with operators like Bplay and PixBet in Brazil earlier this year.
