BetMGM Expands into Ontario with Wheel of Fortune Online Casino

BetMGM has launched its Wheel of Fortune Online Casino in Ontario through a collaboration with Sony Pictures Television and International Game Technology (IGT).

This marks BetMGM's second brand-led online casino in North America, following the New Jersey debut in 2023. The Wheel of Fortune Online Casino features over 1,600 games at launch, including slots, progressive jackpots, and table games, with plans for regular content updates.

The casino includes various Wheel of Fortune-themed slot games created by IGT, such as "BetMGM Wheel of Fortune Triple Extreme Spin," "Wheel of Fortune Elegant Emeralds," and "Wheel of Fortune Megaways."

The launch is a strategic move by BetMGM to strengthen its presence in the North American market by capitalizing on the brand recognition of the iconic American game show, Wheel of Fortune.

Available on iOS, Android, and desktop, the casino targets Ontario's iGaming market, which offers a substantial opportunity for BetMGM to expand its market share. Through its partnership with Sony Pictures Television and IGT, BetMGM aims to attract both slot enthusiasts and fans of the Wheel of Fortune TV show.

This launch aligns with BetMGM's focus on growth and market expansion. In the first half of 2024, the company reported a 6% revenue increase, reaching $1 billion, despite a negative EBITDA of $123 million.

Currently, BetMGM holds a 13% market share in the US and Ontario for iGaming and sports betting, with a 22% share of the US iGaming market. The company is committed to driving further growth through ongoing investment and customer acquisition strategies.