Manchester City FC Announces Multi-Year Partnership with Betway
To commemorate this partnership, representatives from both organizations will take part in the renowned bell-ringing ceremony at the New York Stock Exchange.
Manchester City Football Club has announced a new multi-year partnership with Betway, starting at the beginning of the 2024/25 season, designating Betway as the club's Official Global Betting Partner.
To commemorate this partnership, representatives from both organizations will take part in the renowned bell-ringing ceremony at the New York Stock Exchange.
Ferran Soriano, CEO of City Football Group, and Neal Menashe, CEO of Super Group (Betway's parent company), will ring The Opening Bell at 9:30 am EDT during Manchester City's pre-season tour in the US.
This collaboration adds Manchester City to Betway's extensive sports sponsorship portfolio, which already includes teams from the Premier League, La Liga, NBA, and other major leagues.
The partnership will feature various activations and exclusive content opportunities, with Betway's brand displayed across digital platforms and in-stadium assets. Both organizations will also collaborate to provide training on betting integrity and responsible gambling to all players, coaches, management, and staff at Manchester City.
Ferran Soriano commented:
“We are pleased to announce Betway as our Official Global Betting Partner today. As a globally recognised brand, Betway has a strong pedigree and history of working with high-profile brands within the sports space and we’re excited to work together throughout the partnership.”
Neal Menashe added:
“We are absolutely delighted to become Manchester City’s Official Global Betting Partner. This agreement cements our place in the top tier of Premier League partners, ensuring that our Betway brand reaches fans in all corners of the globe.”
In related news, Betway recently formed a partnership with ESA Gaming, introducing a selection of ESA Gaming's content into markets such as Tanzania, Nigeria, Mozambique, Zambia, and Malawi.
Additionally, Betway has become the official sponsor of the Premier Soccer League (PSL) in South Africa, with the league now referred to as the Betway Premiership.
