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BetMGM Strengthens Partnership with Newcastle United

The collaboration between Newcastle and BetMGM began in September 2023 to bolster the operator's marketing efforts for its UK launch.

BetMGM Strengthens Partnership with Newcastle United
BetMGM Strengthens Partnership with Newcastle United

BetMGM has announced an expansion of its partnership with Premier League club Newcastle United, solidifying its status as an official betting partner of the team.

The collaboration between Newcastle and BetMGM began in September 2023 to bolster the operator's marketing efforts for its UK launch. Now as an official betting partner, BetMGM’s brand will be prominently displayed on screens throughout Newcastle’s home ground, St James’ Park. Additionally, BetMGM plans to engage fans through various activities such as giveaways and exclusive experiences.

Sam Behar, UK director of BetMGM, expressed enthusiasm about the partnership, stating:

“Our BetMGM partnership with Newcastle United has been successful, and we are thrilled to further develop this fruitful collaboration. I look forward to the new season and watching Newcastle United progress on their journey.”

Peter Silverstone, Newcastle’s chief commercial officer, commented:

 “We have helped BetMGM to drive brand awareness and engagement in key markets, supporting its aim to create the world’s greatest igaming experience.”

BetMGM debuted in the UK market under the operation of MGM’s LeoVegas business in August 2023. With ambitious goals for global growth, the company recently made headlines by acquiring Tipico Group's US betting platform on June 24.

In the United States, BetMGM operates independently as a joint venture between Entain and MGM Resorts, maintaining its distinct brand identity and strategic focus.

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