South African FA And 10bet Scores Collaborate

As part of the four-year agreement, 10bet will serve as the senior men's national team's official betting partner.

As part of the agreement, 10bet will launch a number of fan engagement initiatives. The operator will also assist the SAFA with its community outreach programmes. 

10bet has licences in South Africa, the UK, Ireland, Sweden, and Mexico.

Lydia Monyepao, the CEO of SAFA, remarked:

"We are delighted to partner with 10bet South Africa. This is the beginning of a relationship between two ambitious and forward-thinking brands. 

"We hope this partnership will help us bring fans the best possible product and experience and continue growing South African football."

Henriques Colborne, the chief revenue officer for 10bet in South Africa, added: "This is an exciting partnership based on pride, passion and love of the beautiful game. 

"Bafana Bafana is an iconic brand that's at the heart of millions of South Africans. It is also one that has played a pivotal role in bringing people together, generating excitement and positively impacting communities.

"It is a perfect fit for our growing brand locally."