Betr Launches Real-money Gaming in Massachusetts

Betr Holdings has announced the launch of its real-money gambling product in its second real-money state, Massachusetts.

The Betr app is available in both the iOS and Android app stores, and the company intends to launch its real-money gaming service in additional states over the next few months.

Betr is unleashing its Scripts product in a limited capacity as part of its Massachusetts debut. Additionally, the Betr app features a redesigned user interface layer that presents betting markets as multiple-choice questions and displays odds as plain payout multiples.

Betr's Founder and Chief Executive Officer, Joey Levy, stated, 

"We are thrilled to launch Betr Betting in Massachusetts, home of some of the world's greatest sports franchises and fans.

"We will be just the 7th operator to enter the state, only trailing FanDuel, DraftKings, BetMGM, Caesars, WynnBet and Barstool to market. We would like to thank the Massachusetts Gaming Commission for their partnership and we are excited to introduce Betr to the Commonwealth's sports ecosystem."

Betr will host a launch celebration in Boston on 12 May 2023 to commemorate the start of operations in Massachusetts.

The Massachusetts launch follows Betr's debut in Ohio in January 2023, when the first microbetting app set records for the shortest launch from firm inception to fully licenced and regulated real money betting product in the history of American online sports betting.

In addition, the company recently disclosed that it has acquired the Chameleon wagering platform from FansUnite for approximately $7 million.

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