Ontario's Legal Online Gambling Market Kicks Off With a Bang

It's official, Ontario's online sports betting went live on April 4 and bets are already rolling in. On Monday, 16 gambling operators were operational in the province, while others have registered with the Alcohol and Gaming Commission of Ontario, but have yet to secure an agreement with iGaming Ontario. Online sportsbook PointsBet saw its first big wager just 50 seconds into the launch and with a population of approximately 15 million, Ontario is expected to generate about $800 million in gross revenue this year. Monday's launch means Ontarians can now wager on casino games, sporting events and other gaming activities, creating an exciting opportunity for online gambling companies like Bragg Gaming Group(NASDAQ:BRAG) (TSX:BRAG), Rush Street Interactive (NYSE:RSI), Penn National Gaming (NASDAQ:PENN), MGM Resorts International (NYSE:MGM), and Gan Limited (NASDAQ:GAN).

On April 13, Bragg Gaming Group (NASDAQ:BRAG) (TSX:BRAG) announced a new agreement to provide its player account iGaming platform management (PAM) and content exclusive to a new online casino brand, 711.nl, in the regulated Dutch market. The deal sees ORYX provide its proprietary PAM platform for iGaming, which will provide seamless operation for the 711.nl online casino which recently received its license and is about to start the operation. ORYX will also offer games developed by its internal studios as well as exclusive games content from partner studios.

The new partnership represents Bragg's third agreement to provide its PAM platform to an iGaming operator for the Dutch market and its fifth agreement to provide online gaming content to this market. The company plans to announce additional platform and content agreements in the coming months as it relies on its acquired expertise and know-how historic success in the global jurisdictions in which it operates.

Chris Looney, Chief Commercial Officer at Bragg, said: 

"We're well aware of how powerful and agile our turnkey solutions are for those beginning online operation in new markets. Our new partnership with 711.nl is a testament to their trust in our ability to provide them with the iGaming platform and content that will help them successfully launch and grow their presence in the Netherlands."

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