PlayUp Grows Texas Presence with Panther City Lacrosse Club Partnership

PlayUp today announced a groundbreaking agreement with the Panther City Lacrosse Club of the National Lacrosse League (NLL).

The agreement sees PlayUp become Panther City's first sports gaming partner. The relationship also designates PlayUp as a Panther City Founding Partner, Fantasy Sport Partner, and eSports Partner, in a deal that is believed the be the largest team sponsorship arrangement in NLL history.

The agreement also includes a market access element. Should sports betting become legalized in Texas in the future, the partnership could potentially lead to market access for PlayUp in what would be one of the most lucrative markets throughout the U.S. The market access would be subject to Panther City Lacrosse Club receiving a sports betting license and pending requisite regulatory approvals.

The partnership represents PlayUp's first Texas based sponsorship and will include the following promotional elements to increase brand awareness to Texan sports fans:  

• -Prominent logo placement on the Panther City jersey 
• -Branding opportunities on the media banner backdrop, team website and commercial opportunities during locally broadcasted games 
• -VIP hospitality to further enhance PlayUp's unparalleled customer service offering 
• -In stadium branding including a main entrance brand station, on-field logos and board signage at regular season and post season home games 

Playing in the state-of-the-art Dickies Arena in Fort Worth, Texas, Panther City is led by some of the most prominent names in the sport. 25-year sports industry leader Greg Bibb serves as President and CEO alongside 20-year veteran Bob Hamley as General Manager/ Vice President of Lacrosse Operations. On the field the team is led by Head Coach Tracey Kelusky, a 14-year NLL veteran who was inducted into the NLL Hall of Fame in 2016 and won two championships while playing in the league.