Caesars Sportsbook Become Official Partner of LSU Athletics
Caesars will receive a multitude of marketing and sponsorship assets from LSU Athletics
For the first time ever, a perennial powerhouse in college athletics is naming an official sportsbook partner. LSU Athletics and Caesars Entertainment Inc. (NASDAQ: CZR) announced today a multi-year partnership to make Caesars Sportsbook the exclusive gaming and sportsbook partner of the Louisiana State University athletics department. This landmark alliance with a Power Five athletics department, facilitated by LSU's third-party multi-media rights holder, Playfly Sports, focuses on unique alumni and fan engagement opportunities while expanding responsible sports gaming and education.
"LSU Athletics programs have always exemplified excellence, and at Caesars, we couldn't be happier to partner with such an iconic brand in college athletics," said Chris Holdren, Co-President of Caesars Digital.
"We have a proud legacy in Louisiana, and bringing LSU fans and alumni closer to the sports they love while also offering scholarship opportunities will help us build upon that."
Caesars Sportsbook, the best-in-class sportsbook offering, will receive a multitude of marketing and sponsorship assets from LSU Athletics. Assets include naming rights for the new Caesars Sportsbook Skyline Club at Tiger Stadium, signage throughout Tiger Stadium beginning on Saturday, Sept. 18 for LSU's matchup against Central Michigan, as well as additional signage at the Pete Maravich Assembly Center, Alex Box Stadium and an exclusive presence on the LSU Sports Mobile App.
Broadcast and digital sponsorship rights, visibility for Caesars Sportsbook throughout all of LSU's 21 men's and women's sports programs are also included in the agreement, as well as opportunities for Caesars Sportsbook customers to attend LSU athletic events and access VIP hospitality at Tiger Stadium through their membership with the company's industry-leading loyalty program, Caesars Rewards.
"LSU has always taken pride in providing fans with unique, innovative, and world-class experiences, and our new partnership with Caesars Entertainment will do just that," said LSU Athletics Director Scott Woodward.
"We share a clear vision of how athletics and entertainment can come together to enhance the fan experience, and we are excited to join with Caesars to make that vision a reality."
This multi-year partnership strengthens Caesars' already established footprint in Louisiana, which includes the recent commitments to large-scale renovations transforming Harrah's New Orleans to Caesars New Orleans and Isle of Capri Lake Charles to Horseshoe Lake Charles. It also comes hot on the heels of the unveiling of the Caesars Superdome in New Orleans and the eve of sports betting launching in the Pelican State.
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