Sportsbook Tech

Barstool to Broadcast Arizona Bowl

The newly-named Barstool Arizona Bowl will move from linear TV as a result of this multi-year deal, having been airing on CBS Sports in recent years.

Barstool to Broadcast Arizona Bowl
Barstool to Broadcast Arizona Bowl

Barstool Sports has announced that it has entered into a world of college football for the first time. According to the US betting brand, it has become the exclusive title sponsor and broadcast partner of the Arizona Bowl.

The newly-named Barstool Arizona Bowl will move from linear TV as a result of this multi-year deal, having been airing on CBS Sports in recent years. 

“We really believe that what we can do is take the best of traditional broadcast and take the best of traditional sponsorship and do both in a brand new way,” Barstool CEO Erika Nardini commented. 

“We think we’ll bring new fans. We know we will bring a level of energy, and we’ll cover the game in a way that is completely unique, and uniquely Barstool.”

From now, the Barstool Arizona Bowl will be available to stream via the Barstool website as well as the brand’s associated applications. Followers will also be able to watch games on Barstool’s social media pages. 

“It became clear our title sponsorship would have an implication on where the Arizona Bowl could be broadcast,” Nardini said, alluding to Barstool’s complicated history with certain networks, including ESPN. Instead of navigating the politics of a media partner, the title sponsor offered its services.

“There’s no reason we can’t play in the broadcast space, the sponsorship space and the comedy or personality and opinion space,” Nardini said. “Obviously, we want to make sure we do it right and do it well, but this is a watershed moment for rethinking where and how games are broadcast.”


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