Betsson Acquires Stake in Strive
This acquisition will further aid the brand’s expansion plans in the North American market.
Online operator, Betsson, has announced that it has acquired a 35% stake in TG Lab's Strive Platform.
According to sources, Betsson paid $6.5m (£4.7m) for the shares. This acquisition will further aid the brand’s expansion plans in the North American market.
Betsson’s sportsbook will become the first to be integrated with the Strive PAM as part of the acquisition deal.
“This investment is another important milestone in our US entry,” Betsson chief executive Pontus Lindwall said.
“The investment will support our B2C launch with the Betsafe brand in Colorado as well as broaden Betsson’s offering to the US market.
“The US market has a limited number of PAMs and sportsbooks that are truly set up for the multi-state regulatory environment and scale. This investment brings together two high quality independent iGaming technologies for the US market.”
