Playtech Pens Bespoke Live Casino Deal with 888

Playtech, one of the most significant content suppliers in the igaming industry, has developed a new partnership with operator 888.

As part of this ‘bespoke’ agreement, Playtech will provide original titles to the 888 platform, creating numerous live casino and random number generator (RNG) games for the brand. This deal will be bolstered by a bespoke 888 branded studio in its live casino production facility in Riga, Latvia. 

Edo Haitin, chief executive of live casino at Playtech, said:

 “888’s significant investment in, and commitment to, the live casino vertical demonstrates just how important an entertainment-led experience is becoming for the modern player.

“Our partnership comes at a time when we are launching more new games and variants than ever. We’re delighted to be working with a market leader like 888 to deliver an exciting, innovative Live and RNG offering for their players.”

Playtech has spoken about the potential growth of the live casino vertical during its most recent financial reports. In its H1 2020 results, it described “significant momentum in live casino with new signings and existing licensees” after adding new customers Totalizator Sportowy, BetConstruct and Svenska Spel and expanding with existing partners.

Guy Cohen, 888’s senior vice president and head of B2C, said: 

“At 888, we are constantly looking for partnerships that strengthen our product offering and I believe Playtech’s live casino and RNG content will do exactly that.

“The new games will expand upon our existing suite of games to provide new, exciting, and engaging gaming experiences within a safe and secure environment.

“I look forward to welcoming Playtech’s content onto 888casino and growing our partnership together.”

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