Sportsbook

Shaquille O’Neal Named as Australian Brand Ambassador for PointsBet

The NBA star will be at the centre of an Australia-facing marketing campaign. This will be featured across various media channels including television, digital, mobile and social media.

Shaquille O’Neal Named as Australian Brand Ambassador for PointsBet
Shaquille O’Neal Named as Australian Brand Ambassador for PointsBet

Online operator, PointsBet, has announced that basketball giant Shaquille O’Neal will be its Australian brand ambassador.  


The NBA star will be at the centre of an Australia-facing marketing campaign. This will be featured across various media channels including television, digital, mobile and social media.


O’Neal is best known for playing for six National Basketball Association (NBA) teams during his basketball career, winning the NBA Championship three times with the Los Angeles Lakers, and once with Miami Heat. 

“The rise of responsible sports betting is really exciting, and I am so excited to join forces with PointsBet, the best-in-class partner in Australia when it comes to online sportsbooks,” O’Neal said. 

PointsBet chief marketing officer and co-founder Andrew Fahey added:  

“Shaq is an iconic figure in the worlds of sports and entertainment and was our clear number one pick to represent the PointsBet brand in Australia. 

“US sports, particularly professional basketball, continue to be the fastest-growing  betting  sport  in  Australia,  and we  are  very  excited to align with such a transcendent athlete.”



 
 


Powered by Froala Editor

igaming news
igaming
news
PointsBet
Shaquille O’Neal

iGaming News