Shaquille O’Neal Named as Australian Brand Ambassador for PointsBet
The NBA star will be at the centre of an Australia-facing marketing campaign. This will be featured across various media channels including television, digital, mobile and social media.
Online operator, PointsBet, has announced that basketball giant Shaquille O’Neal will be its Australian brand ambassador.
The NBA star will be at the centre of an Australia-facing marketing campaign. This will be featured across various media channels including television, digital, mobile and social media.
O’Neal is best known for playing for six National Basketball Association (NBA) teams during his basketball career, winning the NBA Championship three times with the Los Angeles Lakers, and once with Miami Heat.
“The rise of responsible sports betting is really exciting, and I am so excited to join forces with PointsBet, the best-in-class partner in Australia when it comes to online sportsbooks,” O’Neal said.
PointsBet chief marketing officer and co-founder Andrew Fahey added:
“Shaq is an iconic figure in the worlds of sports and entertainment and was our clear number one pick to represent the PointsBet brand in Australia.
“US sports, particularly professional basketball, continue to be the fastest-growing betting sport in Australia, and we are very excited to align with such a transcendent athlete.”
