GameCo To Launch First eSports-dedicated Sportsbook in the US

The growing appetite for eSports betting is one of the notable igaming trends of the past 12 months, with global players hungry for new platforms to play on and eSports-specific promotions.  

In a plea to cater to the emerging eSports betting market, Las Vegas based GameCo has launched the first-ever eSports-dedicated Sportsbook in the US. This has been made possible via a partnership with sports betting solutions company US Bookmaking and Sky Ute Casino Resort. 

According to the brands, this new sportsbook will be made available digitally at the Sky Ute Casino Resort in Colorado as well as online throughout the state.  

GameCo will make use of existing partnerships with Askott Entertainment, GRID, and 10Star along with its esports betting solution to support the sportsbook’s 24/7 in-play betting offering. 

Sky Ute Casino Resort Assistant General Manager, Travis Garlick, commented: 

“Esports mobile betting has always been on the horizon and now the Sky Ute Casino Resort is excited to enter the arena. In conjunction with Sky Ute Casino’s service providers, U.S. Bookmaking, and GameCo, Sky Ute selected these associates to provide a unique customer experience that will infuse the world of esports with the excitement of the casino industry.” 

Blaine Graboyes, Co-Founder and CEO of GameCo, added:  

“GameCo is proud to work with US Bookmaking and Sky Ute to continue moving the industry forward by providing the first-ever dedicated esports book in the U.S. We are thrilled to provide a comprehensive solution that enhances the esports betting industry for our Colorado players wherever and whenever they want to play, and we’re looking forward to bringing these kinds of innovations to additional US markets soon.”