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The Pools Affiliates logo

Affiliate programme

The Pools Affiliates

www.thepools.com/affiliates
Overview

About the programme

What this affiliate programme offers, as published on the iGaming.News affiliate directory.

The Pools Affiliate Program offers a comprehensive platform for partners to promote one of the UK’s most established and trusted sports betting brands. Affiliates can earn competitive commissions through a flexible Revenue Share model, which rewards them based on the net revenue generated by their referred players. The program is designed to help affiliates maximize their earnings through a variety of advanced marketing tools, including customized banners, deep links, and comprehensive tracking systems that provide real-time data and detailed reporting.

The Pools Affiliate Program also emphasizes strong support and partnership, offering affiliates access to dedicated account managers who provide personalized assistance and guidance. This support includes advice on optimizing campaigns, understanding market trends, and maximizing the effectiveness of promotional efforts. Additionally, the program’s transparency and clear reporting systems ensure that affiliates can monitor their performance closely, make informed decisions, and adjust their strategies for maximum impact.

Promoting The Pools comes with the advantage of leveraging a brand with a rich history and strong recognition in the UK market. The Pools has evolved from its traditional football pools heritage into a modern sportsbook, offering a wide range of betting options, including sports betting, lotteries, and casino games. This broad appeal allows affiliates to attract a diverse audience and engage players with various interests.

Affiliates are also supported by regular updates on promotions, bonuses, and special offers that they can use to enhance their marketing efforts. These promotions are designed to increase player retention and lifetime value, further boosting the potential earnings for affiliates. The program’s commitment to no negative carryover ensures that each month starts fresh, allowing affiliates to focus on growing their revenue without the burden of previous losses.

In summary, The Pools Affiliate Program provides a well-rounded and supportive environment for affiliates looking to tap into the UK sports betting market. With competitive commissions, advanced tools, dedicated support, and a brand with deep market penetration, it offers a strong opportunity for affiliates to build a successful and sustainable business.

Commercials

Commission structure

Deal types as published for this programme. Rates are usually negotiable once volume is established.

ModelTerms
CPAOn request
CPMOn request
Revenue share20%–35%
HybridOn request

Rates are shown as published by the programme. Where a figure was not disclosed it is marked on request — always confirm current terms directly.

Portfolio

Promotable brands

Operator brands you can promote through this programme.

Not published.

What they cover

Verticals

Product verticals this programme spans.

SportsbookCasinoPokerGamesBingoFinancialLottery
Coverage

Latest The Pools news

Recent iGaming.News stories mentioning this programme or operator.

  • The Pools: Why Football Will Always Be a Predictions Game

    2026-08-24 · prediction-markets

  • The Pools Foundation Launches with £100,000 Grant to Teenage Cancer Trust

    2025-12-15 · betting

  • Xtremepush Integrates its Full Platform with The Pools

    2023-12-18 · tech

Company

  • The Pools Affiliates
  • Sportsbook, Casino, Poker, Games…
Visit programme

Contact

  • affiliates@thepools.com