Altenar Hires Antonino Barra as Head of Sales
Experienced industry executive to further scale global status of sportsbook
Altenar, the leading Malta-headquartered sportsbook provider, has announced the recent appointment of Antonino Barra to its team as the new Head of Sales.
Barra will be tasked with overseeing Altenar’s further expansion across northern Europe and other emerging markets, with the company’s award-winning sportsbook solutions ideally placed to foster increased growth in the months to come.
The Italian was selected by the company thanks to his proven record of accomplishments in the iGaming business.
His wealth of experience has seen him take on a series of diverse roles within this sector, most notably spending almost five years at Malta-based Together Gaming as Chief Operating Officer and Key Account Manager.
Whilst there, Barra oversaw several standout achievements, with the company being named White Label Provider of the Year for two consecutive years following his implementation of a new system that helped manage and sustain operations in Northern Europe.
Barra’s tenure saw him drive significant growth, and the high performance of the mobile channels implemented ensured that partnership brands remained one step ahead of the competition.
Barra has also been an Operations Manager at Arenacube and COO and Partner at Eligence Consulting group, both of which were also Malta-based, making his knowledge of Maltese and European markets an invaluable addition to the Altenar team.
The role at Altenar will see Barra use his years of knowhow to keep the company aligned and create new strategies that will boost the company’s output in the sportsbook sphere.
Commenting on the appointment, a spokesperson at Altenar said: “We are delighted to welcome Antonino to the team as our new Head of Sales.
“Utilising his years of experience in the iGaming industry, Antonino is sure to prove vital in developing effective growth strategies for us to implement over the coming years. Altenar has built up a lot of momentum in recent months, and the addition of Antonino will only serve to accelerate that.”
Antonino Barra, Head of Sales at Altenar, added:
“I am really happy to join Altenar in my new role. I have worked in the iGaming field for nearly a decade now, so am well-equipped to assist the company in its efforts for continued expansion.
“I can bring a good operational knowledge in terms of both operating a platform and establishing the connections necessary to run a successful business in the casino and sportsbook industries. Altenar has a fantastic future ahead and I’m looking forward to getting to work.”
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