Sazka Makes Justin King CEO
King will serve on a board that will offer counsel to Sir Keith Mills, who was appointed as bid chair in 2020.
Czech gambling brand, Sazka, has announced Justin King, former chief executive of Sainsbury’s, as the first appointment to a new advisory board. The board has been developed to support its bid for the fourth UK National Lottery licence.
King will serve on a board that will offer counsel to Sir Keith Mills, who was appointed as bid chair in 2020.
He will work closely with Mills and Sazka to create a robust retail strategy. The aim is to show how the National Lottery can positively impact the high street and local retail sector after the devastating impact of the pandemic.
“We need to revitalise this precious institution by bringing back those customers that have stopped playing, while making it relevant and exciting for new audiences too,” King said.
“A vibrant and growing lottery is the only way to guarantee more funding for good causes, which is crucial for helping Britain to build back better.”
Sazka says that he is set to make a number of appointments to the advisory board in the coming months, with its members set to include experts from areas such as good causes, player protection, digital and innovation, and entertainment.
“Justin’s experience will also be of huge benefit for our transition plans which must be submitted to the Gambling Commission as part of our bid,” Mills said.
“Over the next few weeks, I look forward to welcoming more experts to our team, who will help us to share our vision for the National Lottery as the Fourth Licence Competition progresses.”
Powered by Froala Editor