How to Write a Press Release for the iGaming Industry

Do you have an igaming business or a story you want the igaming industry to know about? If so, you will need to create a compelling, engaging press release to distribute.

Below, we look at how to format a press release, the best ways to gain coverage and some useful tips on how to approach the writing process.

The first paragraph - give all the facts 

Every good news story has an angle. This is the reason for your press release; the story itself! Your angle needs to be clearly outlined in the first paragraph of the press release content. The aim of the first paragraph is to engage the reader by giving them all the facts. This needs to cover who, what, why and where, giving reporters, analysts, influencers, or followers a reason to read on and share your release. 

Offer a tempting quote or two

Quotes are used to add depth to a story and to back up the points you have made. Quotes are featured after the first paragraph. Ideally, quotes will be from key stakeholders in the company you are writing about. The chosen quote should shape your narrative and emphasise the core of the announcement/story. For instance, if you are an affiliate and have welcomed a new Director, featuring a quote for the new Director and an existing board member will add context and opinion to the piece. 

The last paragraph 

In this last paragraph, keep in mind that the reader already has all of the vital details and information they need to file a story or spread the word.

It can be tempting to provide superfluous facts and tidbits about your company or the development of your announcement -- we sometimes think a piece of writing is lacking if it isn't drawn-out and just shy of being a novella. However, a press release needs to be helpful and concise.

The all-important title 

When writing a press release, always create the title last. This is because you will be better placed to create a synopsis of the press release, thus a title that makes sense and does the release justice. 

The title of your press release is incredibly important, being the first thing a journalist or reader learns about the release. To ensure the title is gripping and encourages people to read on, it needs to be a few things. First, ensure the title is short, snappy and to the point. Always use an active tone too, this will engage your audience. Action verbs and clear, understandable language is paramount. 

Imagery 

As the saying goes, a picture paints a thousand words. This is why choosing a professional image to accompany your press release. Ensure the image is clear, not pixelated and taken by a professional photographer. If you wish to use a graphic as your press release image, again ensure it is of a good quality and captures the essence of the story. 

Popular press releases in the igaming industry 

Below are the top types of stories igaming business creates press releases for: 

• New product launches
• Mergers and acquisitions
• Product updates
• Events 
• New partnerships 
• Promotions 
• Recruitment campaigns 
• New technology 
• Awards 

If you have a press release you want the igaming industry to read, send your story to our Editor via email - abi@igaming.news. 

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